Terms of Reference TOR for Developing Radio Commercial on Safe Fish and Airing on FM Channels

Terms of Reference TOR for Developing Radio Commercial on Safe Fish and Airing on FM Channels
June 18, 2019 Parmeeda Admin
In Consultancy

Terms of Reference

TOR Ref#BANA/PAR-19/04

Developing Radio Commercial on Safe Fish and Airing on FM Channels


The necessity of food safety including safe fish- Food safety is getting priority due to the adulterated practices at different level of value chain. Preservation, transportation and micro level packaging remains constrains. Increased pressure on population and increased health risk are associated with lack of nutrition both in urban and rural areas. Low cost source of nutrition is obviously fish, vegetables and fruits. Other hand, traditional method of cultivation provides lesser per unit production and hence leave the opportunity of multifold growth.

A lot of threats are impeding fish consumption (subsequently impacting fish producers negatively) including usages of formalin, usages of jelly to increase weight, usages of chemical treated hormones, pesticides and growth promoter in fish production, and question has mounted for quality fish. The same can be said for fruits and vegetables as well. A part from the regular threats in post-harvest, production system is also under serious threats of using different harmful elements as fish feed i.e. poultry waste and mixture of harmful elements in the feed. Maintaining hygiene according to standard is a far cry. Overall, future growth and consumption of fish sector is threatened by these constraints.

Parmeeda Enterprise, is working to provide safe and traceable food through building capacity of small agro-producers, mainly in the sector of horticulture and fisheries. Parmeeda has recently started collaborating with WorldFish, under the funding of Feed the Future Initiatives from USAID, for promotion of safe fish through traceable production system. Under the project initiatives, 200 fish producers from Satkhira, Gopalganj and Faridpur will be trained on safe fish production technology following good aquaculture practice (GAP).

As a safe fish providing business organization, Parmeeda wants to create awareness among the residents of Dhaka specially targeting the educated middle and upper middle class people. As per marketing tools and strategy, we believe we can reach them conveniently through Radio Commercials (RDC).


In order to achieve the objective Parmeeda is looking for a capable and experience media communication firm or individual for following assignment:

  1. Raising awareness among residents of Dhaka on importance of safe fish.


No of RDC: 03 (Three), Duration of Each RDC will be: 20 Seconds

Target Audience: Office Going Corporate People, Middle and Upper Middle Income Class, Age Range- 25-35 years.

Preferred Channel for Air: FM Radio, associated with Food and Health Program

Objective of the Assignments


  1. Assignment 1.0: Raising awareness on benefits of eating fish and importance of safe fish.
  • Importance of Food Safety specialy with fish
  • Health Risk of UnSafe Fish


Scope of Work

  • Discuss with Parmeeda and World Fish BANA team about the message and communication strategy and guideline
  • Develop communication message and take approval on the scripts
  • Develop RDC
  • Book AirTime at FM Channels
  • Radio Broadcast of RDC as per booking
  • Send an Impact/Reach Report of the Communication



  1. Consultants/Agency/Individual have prior experience in communication
  2. Working knowledge on food safety will be a plus.


  • RDC Script
  • Soft Copies of RDC
  • Recorded Copy of RDC
  • Impact/Reach Report of Radio Airing



Consultants/Agency are requested to submit a proposal conducting the assignment with expressing their understanding about the assignment, work plan, timeline and cost structure with their work experience to the following email: [email protected].

Last date of application will be 22 June, 2019.

 Parmeeda is an equal opportunity based organization, we do not discriminate based on gender, race, religion or cast. Deserving candidate will be awarded through competitive bidding and selection process. To know more about us, please visit: www.parmeeda.com


Parmeeda Enterprise

261, Primary School Road

Ibrahimpur, Mirpur, Dhaka 1206



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